Member Loyalty Group is a Credit Union Service Organization (CUSO) founded in 2008 by six leading credit unions. It empowers credit unions to measure, manage, and act on member feedback using technology and industry expertise. Services include gathering feedback, creating custom reporting dashboards, and providing benchmarks and digital experience solutions. Their target audience is the credit union sector. The unique selling proposition is their partnership with Medallia, offering a comprehensive platform to turn member feedback into actionable insights, combined with personalized support to enhance member experience and loyalty[1][2][3].