Menschen fur Menschen - Karlheinz Bohms Athiopienhilfe is a humanitarian organization founded by Karlheinz Bohm in 1981. It focuses on sustainable development in rural Ethiopia through projects in agriculture, water, education, health, and income generation. The organization empowers local communities to become self-sufficient. Its target audience includes rural Ethiopian populations and international donors. The unique selling proposition is its long-term "help for self-help" approach, ensuring projects are fully integrated into local communities, making them independent of external aid over time[1][3][4].