Mercado Livre Brasil is a leading e-commerce platform in Latin America, offering services for buying, selling, payment, shipping, and advertising. It operates as a B2B, B2C, and C2C marketplace. Key services include Mercado Pago for payments and Mercado Envios for logistics. The platform targets individuals and businesses across various sectors. Its unique selling proposition is democratizing e-commerce by providing accessible digital marketplaces and financial tools, especially for small and medium-sized enterprises. This approach allows for efficient transactions and business management across the region[1][3][5].