Company Name: Mercap URL: http://www.mercapsoftware.com LinkedIn URL: http://www.linkedin.com/company/mercap Mercap appears to be associated with two distinct entities: Mercap Securities, LLC and Mercap Software. Mercap Securities, LLC is a former brokerage firm that bought and sold securities like stocks and bonds[5]. However, the provided URL suggests a focus on software, but specific details about Mercap Software's services or target audience are not available. Without more information, it's challenging to define their unique selling proposition or services. If Mercap Software offers software solutions, its target audience might be businesses or individuals needing specialized software tools.