The Merchant Advisory Group (MAG) is a trade association that advocates for merchants' interests in the payments industry. It offers collaboration, advocacy, and education services to drive positive change and innovation. MAG represents over 150 U.S. merchants with $4.8 trillion in annual sales. Its target audience includes merchants across various sectors. The unique selling proposition is providing a unified voice for merchants, promoting a fair and competitive payments landscape, and offering educational resources to enhance industry understanding. MAG's mission is to improve the payments ecosystem through collaboration and advocacy.