Mercury Investment Group is a Registered Investment Advisory firm founded by Frank Goodman and Robert Hunt in 2002. It offers portfolio management services to individuals, small businesses, and institutional clients, focusing on high net worth investors. The firm combines demographic sales forecasting with fundamental financial modeling to achieve above-market returns with below-market risk. Their unique selling proposition is a disciplined investment approach that aims for tax efficiency through low turnover portfolios. The target audience includes retail investors, high net worth individuals, and other investment advisers[1][3][4].