Merex Investment Group is a UAE-based joint venture between Dubai Holding and Brookfield Asset Management, established in 2019. It specializes in transforming experiential urban spaces by managing a diversified portfolio of retail assets, including City Walk and The Beach. The company focuses on creating sustainable and engaging environments, reimagining urban spaces to enhance customer experiences. Its target audience includes local entrepreneurs and regional/global businesses. The unique selling proposition is its ability to integrate innovative urban design with sustainable practices, enhancing community engagement and business interaction. Merex serves as a partner for businesses seeking to elevate their urban presence.