Merge Stream is a leading provider of point-of-sale (POS) systems and business software solutions. They offer services including POS systems, credit card payment processing, customer relationship management (CRM), inventory management, and advanced sales reports. Their target audience includes various retail businesses such as auto shops, electronics stores, and jewelry stores. The unique selling proposition is their comprehensive ecosystem that streamlines business operations from a single platform, including a loan software feature that simplifies customer loan applications across multiple lenders[1].