Meridian Credit Union is Ontario's largest credit union, serving over 380,000 members. It offers personal banking (chequing, savings, credit cards, loans, mortgages), wealth management, and business banking services. Meridian focuses on community support and reinvests profits into member-centric products and initiatives. The target audience includes individuals and businesses seeking personalized financial services. The unique selling proposition is its member-owned structure, allowing it to prioritize community needs and offer competitive rates, setting it apart from shareholder-driven banks[1][3][5].