Meritrust Credit Union is a financial cooperative based in Wichita, Kansas, offering services like loans, investments, savings, credit and debit cards[1][5]. They serve over 118,000 members in the Midwest, focusing on financial health and community support[2]. Their target audience includes individuals and businesses in Kansas and surrounding areas. The unique selling proposition is their commitment to improving members' lives through exceptional service and community engagement, with a mission to provide valuable financial tools and resources[1][3]. Meritrust is currently planning a merger with Premier Members Credit Union to enhance services and reach[2].