Merkur Versicherung is Austria's oldest insurance company, founded in 1798. It offers personal insurance, health, life, accident, property, and legal protection services, focusing on individual needs and preventative healthcare[1][2][4]. The company targets individuals seeking comprehensive insurance solutions, emphasizing customer-centric services and innovative healthcare initiatives[4]. Its unique selling proposition is providing personalized insurance products with a strong focus on healthcare and customer experience, supported by digital solutions like Liferay for enhanced customer interaction[2][4].