Metall Zug AG is a Swiss industrial holding company founded in 1887, headquartered in Zug. It operates in three main business segments: Medical Devices (Haag-Streit Group), Technology Cluster & Infrastructure, and Others (Gehrig Group). The company offers high-quality products and services in ophthalmology, diagnostics, and surgical equipment, as well as solutions for the hospitality industry. Its unique selling proposition is a long-term focus on innovation and sustainability, combined with strategic diversification and independence. The target audience includes healthcare professionals and hospitality businesses seeking reliable, high-quality equipment and services.