Metfriendly, trading as Metropolitan Police Friendly Society Limited, offers financial services tailored to police officers, staff, and their families. Their products include savings, investments, and protection plans, often deducted directly from pay. As a mutual society, they reinvest profits to benefit members, with no shareholders or commission-based sales. Their unique selling proposition is a deep understanding of the police lifestyle and financial needs, combined with a commitment to member benefits over profit. This approach positions them as a trusted, member-centric alternative in the insurance industry[1][2].