MetLife Cyprus offers life, accident, and health insurance plans, as well as group employee insurance, since 1955. Their services cater to both individuals and groups, providing comprehensive protection tailored to policyholders' needs. The target audience includes individuals seeking personal insurance and businesses looking for employee benefits. Unique Selling Proposition (USP): MetLife's commitment to adapting insurance programs to policyholders' means, combined with its extensive international experience and local expertise, sets it apart in the Cyprus insurance market[1][5].