M&G Wealth is a subsidiary of M&G plc, offering a range of financial services including wealth management and investment solutions. It provides a digital platform (formerly Ascentric) for financial planning and advice, focusing on sustainability and inclusivity. The target audience includes financial advisers and their clients across various segments. The unique selling proposition is its emphasis on sustainable investing and a seamless tech-enabled experience, aiming to empower advisers and clients to make informed decisions while promoting environmental responsibility. M&G Wealth seeks to bridge the advice gap and provide tailored advice services and investment solutions[1][4].