Mibanco Colombia is a microfinance bank offering loans to individuals and small to medium-sized enterprises (SMEs), focusing on low-middle segments. Services include micro-business, agricultural, remodeling, vehicle, and housing loans[1][2]. The target audience is micro and small entrepreneurs from socioeconomic categories 1, 2, and 3[3]. Mibanco's unique selling proposition is its commitment to social development by providing financial inclusion and support to underserved communities, particularly in rural areas[2][5]. This focus on microfinance and community development sets it apart from traditional banking institutions.