miituo is a Mexican company specializing in pay-per-kilometer auto insurance. It offers flexible insurance models where customers pay based on the distance driven, providing cost-effective solutions for vehicle protection. Services include comprehensive and limited coverage options without requiring additional vehicle installations. The target audience is vehicle owners seeking adaptable insurance solutions. The unique selling proposition is the "pay as you drive" model, allowing customers to pay only for the kilometers driven, with no minimum premiums required[1][2][3].