The Ministry of Investment and Downstream Industry / Indonesia Investment Coordinating Board (BKPM) is a government agency responsible for promoting and facilitating investments in Indonesia. It offers services such as investment policy implementation, coordination of investment services, and creation of a conducive investment climate. The target audience includes domestic and foreign investors. BKPM's unique selling proposition is its role as the primary interface between businesses and the government, aiming to drive economic growth through quality investments and ease of doing business. It collaborates with other institutions to enhance investment efficiency and support economic development[1][3][5].