MissionSquare Retirement is a non-profit financial services company founded in 1972, specializing in retirement plans and services for public sector employees. They manage over $70 billion in assets and serve approximately 1.5 million participant accounts. Services include retirement planning, investment options, and educational resources. Their target audience is public service workers. The unique selling proposition is their exclusive focus on the public sector, providing tailored retirement solutions and personalized guidance to help public employees achieve secure financial futures. They partner with various public sector organizations to enhance their offerings[1][3][5].