Misyon Bank is Turkey's first Neobank, combining capital markets, corporate, and retail banking services under one roof with an investment banking license[2][3]. It offers platform banking, service banking, and custody banking, leveraging digital channels and AI-based processes[2]. Misyon targets a diverse audience, including retail clients and institutional investors[1]. Its unique selling proposition is its innovative business model that democratizes investment environments and integrates traditional banking with digital solutions[2]. Recently, it partnered with Taurus to offer digital asset custody and tokenization services, aiming to establish Turkey as a regional investment hub[1].