Mitre 10 (New Zealand) Limited is a leading home improvement and garden retailer established in 1974. The company operates 84 stores nationwide, offering a wide range of products including hardware, building supplies, garden products, and DIY tools[1][3]. Their services cater to both DIY enthusiasts and trade professionals, focusing on customer service and staff training[3]. The target audience includes homeowners and trade professionals. Mitre 10's unique selling proposition is its extensive product range, competitive pricing, and strong customer support, making it New Zealand's largest home improvement retailer[3][5].