Mitsui & Co. (U.S.A.), Inc. is a diversified trading, investment, and service enterprise operating in 12 business areas, including iron & steel products, mineral & metal resources, infrastructure projects, and more[1][3]. They offer services like business investment, project development, and capital goods leasing[3]. Their target audience includes industries across the U.S. seeking these services. The unique selling proposition (USP) of Mitsui USA is its ability to develop new business models using its "business engineering" capabilities, focusing on sustainable growth and corporate social responsibility[3].