mmERCH is a blockchain-enabled Web3 fashion startup that combines art, fashion, and technology to create unique clothing collections. Here are some key points about mmERCH: - Founding and Leadership: mmERCH was founded by Colby Mugrabi, who serves as the CEO. The company is supported by a diverse team of founders, creators, collectors, curators, artists, academics, and authors[1]. - Technology and Products: mmERCH uses generative design and blockchain technology to create one-of-a-kind clothing items, which they term "neo-couture." Each item is accompanied by a non-fungible physical garment tied to its digital twin on the blockchain, ensuring authenticity and scarcity[1][5]. - Funding: In March 2024, mmERCH secured a $6.4 million seed funding round at a $25.7 million post-money valuation. The funding was led by Liberty City Ventures, with participation from 6529 Holdings LLC, Christies Ventures, Flamingo DAO, and others[1][4]. - Location and Registration: mmERCH operates in the San Francisco Bay Area, USA, but there is also a registered company named MMERCH TRADING LTD in the UK, with its office in London[2][3]. - Investors and Partnerships: The company has attracted a diverse array of investors from the worlds of business, fashion, technology, and crypto, including notable figures like Karlie Kloss and Tory Burch[1].