MobiKwik is a leading Indian fintech company offering a range of financial services, including payments, digital credit, investments, and loans. It serves both consumers and merchants through its digital wallet and UPI services, allowing users to make payments, recharge mobiles, and invest in digital gold and mutual funds. The target audience includes digitally savvy individuals and small merchants. MobiKwik's unique selling proposition is its ability to provide financial inclusion through digital credit and innovative payment solutions like Pocket UPI, which allows UPI transactions without linking bank accounts, making it accessible and convenient for users across India.