MOK Philippines offers smoke-free alternatives to traditional cigarettes, focusing on heat-not-burn products. Their target audience is adult smokers seeking healthier options. The company's unique selling proposition (USP) is providing a satisfying smoking experience without the harmful effects of traditional cigarettes. MOK aims to empower smokers to switch to these alternatives, positioning itself as a leader in the smoke-free market in the Philippines[1][5]. Their services include a range of products designed to meet the needs of smokers transitioning to smoke-free options.