Momentum Life is a New Zealand-based life insurance company offering straightforward and accessible Life and Funeral Insurance solutions. Their services include Platinum Life Insurance and Funeral Insurance, which can be easily arranged online or over the phone. The target audience is New Zealanders seeking simple insurance options. The unique selling proposition is their direct, local service without intermediaries, backed by global reinsurance giant Hannover Re, making insurance easy and accessible for all New Zealanders[1][5].