The Money Management Institute (MMI) is an industry association established in 1997, representing financial services firms that provide financial advice and investment advisory solutions. MMI offers professional development programs, conferences, and communities to foster industry connections, knowledge, and growth. Their target audience includes wealth managers, asset managers, and solutions providers. MMI's unique selling proposition is its focus on advancing the future of investment advice through advocacy, education, and diversity initiatives, making it a leader in the advisory industry. MMI's services aim to enhance industry professionalism and inclusivity.