Moneyfarm is a digital wealth management company that simplifies investing through technology and human expertise. It offers services like Stocks and Shares ISAs, Junior ISAs, Personal Pensions (SIPPs), and General Investment Accounts, with both classic and sustainable portfolios. The target audience includes individuals seeking accessible investment solutions. Moneyfarm's unique selling proposition is its user-friendly platform combined with personalized advice, making investing straightforward and accessible for everyone. It emphasizes ethical practices and client empowerment, recently becoming a B Corp, highlighting its commitment to responsible financial management[1][2][3].