MONY Group plc is a tech-led savings platform helping households save money through its consumer finance brands like MoneySuperMarket, MoneySavingExpert, and Quidco. They offer price comparisons for insurance, loans, and other financial products, along with cashback services. Their target audience is UK households seeking financial savings. The unique selling proposition (USP) is their scalable technology platform that provides personalized savings solutions, making it a barrier to competition. MONY Group has helped households save an estimated 2.7 billion, positioning itself as a leader in the UK's savings market[1][2][3].