MoPhones specializes in offering premium renewed mobile phones through affordable weekly installment plans, targeting consumers seeking quality devices at lower costs. Their services include a 12-month warranty and a return policy allowing refunds within 48 hours if the product is in its original condition. The target audience appears to be budget-conscious consumers in Kenya. MoPhones' unique selling proposition is providing high-end refurbished phones with flexible payment options, making premium devices more accessible to a wider audience. This approach combines affordability with quality, setting them apart in the refurbished phone market.