Morningside University is a private, four-year liberal arts college affiliated with the United Methodist Church, located in Sioux City, Iowa. It offers over 65 majors and pre-professional programs, emphasizing critical thinking and ethical leadership. Services include undergraduate, post-undergraduate, and graduate education, with a strong focus on practical experiences and community engagement. The target audience includes traditional and non-traditional students seeking a personalized educational experience. The unique selling proposition is its student-centered approach, combining liberal arts with practical experiences, and a high job and graduate school placement rate of 99%.