Motability Operations Ltd operates the Motability Scheme, enabling disabled people in the UK to lease cars, scooters, or powered wheelchairs using their mobility allowance. Services include insurance, servicing, breakdown cover, and adaptations. The target audience is disabled individuals and their families. The unique selling proposition is an all-inclusive, worry-free leasing package that provides affordable mobility solutions, leveraging VAT concessions to offer prices over 40% cheaper than retail leases[1][4][5].