MoveUP, the Movement of United Professionals, is a union representing over 13,000 members in public and private sectors across British Columbia. They offer services like labour rights advocacy, bargaining, employee representation, job evaluation, health and safety advice, and legal counselling[1][2]. Their target audience includes workers in finance, transit, IT, and other professional sectors. The unique selling proposition is their focus on empowering members to achieve fair wages, benefits, and job protection while promoting social justice and community engagement[1][2]. MoveUP is part of the Canadian Office and Professional Employees Union (COPE SEPB)[2].