Mphasis is a global IT solutions provider specializing in cloud and cognitive services. They offer a range of services including application development, business process outsourcing, AI, digital transformation, and infrastructure modernization[1][5]. Their target audience includes industries like banking, healthcare, and public sectors across the US, Europe, and Asia[5]. Mphasis' unique selling proposition is its ability to leverage next-generation technologies to drive hyper-personalization and integrated digital transformation through its C= X2C2 =1TM formula, enhancing business operations and customer experiences[4].