Mr Price Group is a South African, omni-channel fashion-value retailer operating through divisions like Mr Price, Mr Price Sport, Mr Price Home, and others. They offer apparel, homeware, sportswear, financial services, and telecoms. Their target audience includes middle-income consumers seeking value and fashion. The unique selling proposition is providing trend-led merchandise at competitive prices, focusing on a defensive low-cost business model with unrivaled market returns. This approach allows them to deliver great value while maintaining a satisfying customer experience[1][2][3].