The Multiple Sclerosis International Federation (MSIF) is a global organization linking national MS societies to combat multiple sclerosis. MSIF focuses on international research, advocacy, and information exchange. They provide resources, support development of MS societies, and organize World MS Day to raise awareness. Their target audience includes people with MS, researchers, and healthcare professionals. The unique selling proposition is their global coordination and advocacy efforts, aiming to eliminate MS by uniting international communities and promoting access to essential treatments[1][3][5].