MTF Finance is a New Zealand-based lender offering secured and unsecured loans for cars, boats, motorbikes, home renovations, and debt consolidation. They operate through over 50 branch franchises, providing face-to-face service and local expertise. Their target audience includes individuals and small businesses seeking personalized financial solutions. MTF's unique selling proposition is its branch-based model, offering a human touch in a digital age, allowing for personalized interactions and community engagement. This approach sets them apart from fully digital lenders, catering to both tech-savvy and traditional borrowers[1][2][3].