Mukuru is a leading fintech company offering affordable and reliable financial services, primarily focusing on international money transfers across Africa. They provide a range of services including cash transfers, funeral cover, and the Mukuru Card. Their target audience is the emerging consumer, particularly migrant diaspora communities. Mukuru's unique selling proposition lies in its robust physical and digital infrastructure, customer-centric approach, and ability to engage with users in multiple languages, making financial services accessible and user-friendly for diverse populations. This approach helps bridge the gap to financial inclusion for underserved markets.