Multiapoyo - Casa de Empeno is a Mexican pawnshop providing immediate financial solutions to customers. They offer services such as pawn loans and online appraisals via WhatsApp, allowing customers to quickly assess and secure loans against their items[1][3]. Their target audience includes individuals seeking quick cash. The unique selling proposition is the convenience of their online appraisal process and the flexibility of unlimited renewals, making it easier for customers to manage their loans[3][4]. Multiapoyo also sells various products, including electronics and bicycles, on their platform[1].