Multinet | UP is a fintech company based in Turkey, established in 1999. It offers digital payment solutions, including meal cards, fuel management, and employee benefits. Services include digital wallets, mobile POS systems, loyalty programs, and cybersecurity solutions. The target audience is businesses and institutions. The unique selling proposition is providing integrated payment solutions that help companies manage employee expenses efficiently, offering a comprehensive ecosystem for alternative payment methods and operational cost management[1][3].