The Municipal Association of Victoria (MAV) is the peak body for Victoria's 79 local councils, formed in 1879. It advocates for local government interests, promotes the role of councils, and provides services such as joint procurement, insurance, and policy advice[1][2]. The MAV supports councillors and facilitates networks among councils[2]. Its target audience is local governments in Victoria. The unique selling proposition is its legislated status as the voice of local government, offering specialized services tailored to the needs of Victorian councils[1][2].