The Municipality of Casselman is a local government entity in eastern Ontario, Canada. It offers various municipal services such as building code enforcement, land use regulation, public parking, refuse collection, and street maintenance[3]. The target audience is primarily residents of Casselman. The unique selling proposition (USP) of the Municipality of Casselman is its strategic location near major cities like Ottawa and Montreal, combined with a growing economy and abundant outdoor recreational opportunities, making it an attractive place to live and work[3]. The municipality's bilingual services cater to both English and French-speaking residents[3].