The provided information does not directly relate to "MURPH" as specified. However, based on typical research, a company named "MURPH" could be involved in various sectors. Without specific details from the URLs provided, it's challenging to determine their exact services or target audience. Generally, companies with similar names might focus on media, technology, or services tailored to specific industries. Their unique selling proposition (USP) would depend on their niche offerings and competitive advantages. For precise information, visiting the URLs or contacting the company directly would be necessary.