My Pecan Bank is a digital bank powered by Pecantrust Microfinance Bank, licensed by the Central Bank of Nigeria. It offers personal banking, investment, loans, business banking, and health insurance services. The bank provides short-term loans and embedded micro-insurance plans for affordable healthcare, requiring no additional paperwork. Its unique selling proposition is the convenience of digital banking combined with accessible financial and health insurance solutions. The target audience appears to be individuals and businesses seeking easy, affordable financial services and insurance coverage.