My Pension Expert provides independent financial advice and services in retirement planning. They offer services like pension consolidation, tax-free lump sum access, annuity comparisons, and investment portfolio management. Their target audience is individuals nearing or at retirement age. The company's unique selling proposition is its comprehensive, accessible, and affordable pension advice, allowing clients to navigate complex pensions environments effectively. My Pension Expert is the UK's leading at-retirement adviser, known for its high-quality advice and recent achievement of B Corp status, highlighting its commitment to social and environmental responsibility[1][2][3].