Mybanker is a Danish company that offers a banking portal, enhancing transparency and mobility in the banking market. It provides a 'change bank' service, allowing users to compare home loans and switch banks easily, covering over 80% of Denmark's banking brands. Mybanker's target audience includes Danish consumers seeking banking services and financial advice. Its unique selling proposition is the ability to facilitate seamless bank transitions and provide comprehensive loan comparisons, making it a trusted source for financial guidance in Denmark[1].