MyCreative Ventures is a Malaysian government-backed investment arm that supports the country's creative industry through strategic funding via equity or debt investments. It targets businesses in visual arts, performing arts, music, literature, content creation, fashion, and more. Services include grants, equities, and loans to boost industry attractiveness, increase GDP contribution, and elevate public awareness. The unique selling proposition is its focus on empowering local creative businesses, positioning Malaysia as a cultural and economic hub. Notable initiatives include subsidiaries like Riuh and Cendana, which promote cultural arts and creative platforms[1][2][3].