MyShubhLife is a digital lending and savings platform offering personal loans, small merchant loans, overdrafts, and earned wage access. It targets Micro, Small, and Medium Enterprises (MSMEs) and salaried professionals. The company provides customized financial products through a user-friendly app, including a "Shubh Saathi" employee benefit program. MyShubhLife's unique selling proposition lies in its use of data science to democratize credit access for underserved segments, offering flexible repayment options and a comprehensive suite of financial services on a single platform[1][2][3].