MyState Bank offers banking services including home loans, savings accounts, and transactional banking through digital and branch channels. Their target audience is primarily Australian residents, with a focus on simplicity and low fees. The bank's unique selling proposition is its commitment to personalized service, emphasizing a "human way to bank" with no monthly account fees and award-winning savings accounts. MyState Bank is part of MyState Limited, a financial group headquartered in Tasmania, providing services across Australia with a strong local presence and history.