Nagad is a Bangladeshi digital financial service operating under the Bangladesh Post Office. It offers services like cash-in, cash-out, money transfer, mobile recharge, bill payments, and e-commerce transactions. Nagad targets the general public, especially those in rural areas, by providing accessible financial services through its mobile app. Its unique selling proposition is the use of Digital KYC (DKYC), which simplifies customer onboarding, and its partnership with the Postal Department, allowing it to leverage existing infrastructure. Nagad aims to expand its services with the launch of a digital bank, offering comprehensive financial solutions on a single platform[1][2].